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How to Tell An Effective Story With Your Website

A man with glasses and a cap is smiling, accompanied by a quote about authentic storytelling on a red background.

This Week’s Episode:

It’s the big day and I’m meeting with my web strategist to present my “works of art”, content-wise. We’re about to relaunch my website and I’ve worked my butt off on the deliverables for him. I know he’s going to have all kinds of praise for me and I can’t wait to hear what he says. He begins our meeting telling me that my content needs a complete overhaul. Wait. What?!? I’ve worked countless hours on this!! He explains that my content is all about me... when instead it needs to be about my audience. Woah.

That reframe has forever changed the point of view of the story my website shares.

Today, I’ve invited my web strategist Chris Foley onto the show to share his wisdom. What does it really mean to have a presence online? What does a sales process look like, and what misconceptions do people have about introducing (or reintroducing) their brands? In this episode, we dive into the story of our online presence and discuss why so many people have such sucky websites, the purpose of your website and establishing an effective web presence, why you might be failing at accurately describing what you do on your site, and so much more.

What you will learn in this episode:

  • What immediate concerns you must address on your site right away
  • What story your sales process on your website needs to tell
  • How to avoid the two biggest blind spots when launching your site

Who is Chris Foley?

At 25 years old, Christopher Foley decided to pack everything and move to Southern California. Seeking fame and fortune, he found a ton of life experience instead. Life took him from the entertainment industries and financial ups and downs to marriage, making France his home for a while, and traveling (enjoying strange foods and foreign language exploration in the meantime) before he grew homesick and returned to Santa Barbara.

Christopher considers himself a compulsive creative at heart. Born in the Boston area, his storytelling craft started early, developed over five decades, and has shined through several disciplines. He’s done musical theater, film photography, and even a bit of tap dancing before earning his degree in video production and radio telecommunications. He’s even had stints as a touring guitar player and music producer.

When the digital revolution came calling, Christopher answered and spent the next 15 years building over 300 websites and helping people tell their stories online. In his view, he serves several roles for his clients: psychologist, ruthless cheerleader, trusted confidant, and oppressive editor among them. So despite the title of web strategist, his work transcends beyond established labels.

A quote by Chris Foley on website storytelling, over a red background featuring his portrait and the name of a podcast.

Links & Resources

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In this training, you’ll learn how to: • Know exactly which story to tell in any situation • Instantly boost your confidence as a speaker • Build trust and genuine connection quickly • Captivate both hearts and minds of your audience • Stand out in a crowded field with memorable storytelling

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"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list.”

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JULIAN REEVE

SPEAKER, AUTHOR, FORMER MUSIC DIRECTOR OF HAMILTON

"I thought I had public speaking down pat. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially onto the red circle."

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LTC (RET.) SCOTT MANN

GREEN BERET, ENTREPRENEUR, STORYTELLER, TRAINER, COACH, AUTHOR

"Kymberlee helped me tremendously in the weeks leading up to my TED talk and afterwards. I have given hundreds of talks to audiences big and small. But the TED stage is a different beast -- every word matters.Kymberlee kept me on point, focused, and she took the time to figure out what my objectives really were and how to get me there. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."

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JUNA KOLLMEIER

ASTROPHYSICIST, TED SPEAKER