Episode 124

Exploring the Science of Story: Part One

I’m working with a client in one of my Mastermind programs. She asks, “Kymberlee, what’s the difference between a story that we will remember versus one we will forget?”

In that moment, I can choose to hit the surface level and talk about story elements… or I can go deeper and talk about the science.

I choose to get all science-y. And once I’m done going in-depth with my answer, she says it’s given her a completely new understanding of the power of storytelling (woohoo)!

Today on the Storytelling School podcast, join me as we dive headfirst into exploring the scientific principles that give storytelling the mesmerizing power to captivate us all. I reveal some mind-blowing facts about storytelling and answer questions such as:

What exactly makes stories so irresistible? How is storytelling like a high-stakes poker game? How does the power of storytelling go beyond entertainment, and what intellectual benefits does it provide? Why have stories been used throughout history to inspire change? And how has technology shaped the landscape of storytelling?

What you will learn in this episode:

  • What key ingredients (honed over centuries) keep you hooked on stories
  • How your brain helps you attain an emotional connection to storytelling
  • How storytelling has made an impact in different domains

A little bit about me.

Hi there. I’m Kymberlee.

As a Speaking Strategist and founder of Storytelling School, I’ve had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I’ve seen what works when influencing change and what doesn’t. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That’s why I’m building a movement of master storytellers to affect change in the world on a global scale to help people tell <i>real</i> stories that have influence and impact. With effective storytelling, you change people’s lives.

Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You’ll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teaching my clients to do the same.

If you think business owners can’t tell stories or don’t have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There’s no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value.

Now it’s your turn… If you’re ready to become a master storyteller and effect change in our world, you’ve come to the right place.

Want to take your storytelling skills to the next level?

I've got your back!

Learn how to craft a story that will make your brand unforgettable

The Proven 5-step process to captivate any audience


my proven 5-step process for short-form storytelling that you can apply to your stories forever


and craft your own Spotlight Story that you can use in a plethora of scenarios


on where and why to use storytelling in a variety of business situations to become unforgettable


clarity on the most common mistakes storytellers make and learn how to avoid those

...and so much more!

I want to stand out!

The best storytellers are memorable for a reason.

Traver Boehm

2-time TEDx Speaker, Author, Coach, and Founder of the Uncivilized Movement

Mo Barrett

TEDx Speaker, Anecdotist, Connector, Mischief-maker, Retired Military Commander, Keynote Speaker

Katy Stevens

Musician, Performer, Recording Artist, Voice Teacher

Greg Smith

TEDx Youngstown Organizer and Voice Coach, Chairman and CCO of Compco

Than Baardson

Entrepreneur, Speaker, Connector, CEO of Unseen, Humanitarian

Cathy Sommerville

TEDx Speaker, Coach, Advisor, Leader, Author, Vice President


I'm ready to stand out!