Episode 128

Viewing Stories Through the Scope of Design

I’m meeting with one of my clients. And she says to me, “Kymberlee, every time I ask you, ‘How are you doing?’ you always say, ‘I’m amazing.’ How is that possible, and how can I do it too?”

It’s simple. I tell her, “I’ve designed my life around everything I love to do.”

I love speaking, and I know that the best ones are great storytellers. I’ve gone from not knowing where to start with a story to doubling down on it and having it as a core component of what I do and teach…

I heard that Improv Comedy improves you as a speaker. And now I’ve gone from shaking with fear before I even got on stage for my first Improv class to teaching it every week and performing it multiple times a month…

I’ve been an athlete all my life and use the lessons I’ve learned from over 30 years as a martial artist to influence how I teach and how I see the world…

All of these career choices haven’t happened by chance. I’ve basically designed my future. And you can do it too.

My special guest today, Dane Howard, is an entrepreneur who has led teams around the world in designing world-class products for services and brands. And today on the Storytelling School Podcast, you’ll learn how design can inspire a plethora of stories and hear answers to questions like:

Why does design force you to become a better storyteller? What’s it like to be in the process of redefining your current story? How can visualizing allow you to extract and string parts of your story together? And how do companies like eBay and Amazon develop stories for their products and brands?

What you will learn in this episode:

  • What journey lines are and how they relate to storytelling
  • Why rehearsing the future is required to become a great designer and storyteller
  • How using AI can help you bring implausible stories to life

Who is Dane Howard?

Dane is a strategic design leader & entrepreneur, willing to wear many hats. He’s led globally distributed teams for world-class products, services, and brands and served in principal design, operational, and leadership roles for companies like BMW, MLB, Microsoft, eBay, Samsung, Amazon, and more. Since 2015, he’s launched global experiences in several companies and led and grew remote and distributed teams. And all the while, he focused on scaling the design process across multiple business domains for growth-stage companies and beyond.

Dane is also an author, speaker, artist, and father. He launched Dane Howard Studio in early 2023, which is a collaborative studio specializing in generative AI, design and fine art for commercial and residential projects across apparel, fashion, sports, and exhibit design. He is also an advisor to, an anti-bullying movement promoting the acceptance of self and others.

Want to take your storytelling skills to the next level?

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The Proven 5-step process to captivate any audience


my proven 5-step process for short-form storytelling that you can apply to your stories forever


and craft your own Spotlight Story that you can use in a plethora of scenarios


on where and why to use storytelling in a variety of business situations to become unforgettable


clarity on the most common mistakes storytellers make and learn how to avoid those

...and so much more!

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The best storytellers are memorable for a reason.

Traver Boehm

2-time TEDx Speaker, Author, Coach, and Founder of the Uncivilized Movement

Mo Barrett

TEDx Speaker, Anecdotist, Connector, Mischief-maker, Retired Military Commander, Keynote Speaker

Katy Stevens

Musician, Performer, Recording Artist, Voice Teacher

Greg Smith

TEDx Youngstown Organizer and Voice Coach, Chairman and CCO of Compco

Than Baardson

Entrepreneur, Speaker, Connector, CEO of Unseen, Humanitarian

Cathy Sommerville

TEDx Speaker, Coach, Advisor, Leader, Author, Vice President


I'm ready to stand out!