Episode 172

Why You Need to Tell Stories to Build Your Brand

“What’s the difference between the brands everyone talks about and the ones we can’t remember?” That’s the question that me and my colleague Glenn are pondering over coffee this week.

He expresses surprise at the over $1 billion valuation of the brand Liquid Death. “They sell water in a can. It’s just water,” he tells me.

Yet their success doesn’t surprise me because they sell it in a cool can (with a cool slogan) and have a unique, edgy, unforgettable story their fans love to tell and show off. It’s not just about what you sell; it’s also about the stories you tell regarding your products, services, and brand.

In this episode of the Storytelling School Podcast, you’ll learn how some of the world’s most iconic and successful brands use storytelling to connect with their audience. In the process, you’ll discover why you need to tell stories to build your brand, too, and get answers to questions like:

What are the keys to using stories for captivating, engaging, and building relationships with your brand’s customers or clients? What are some practical strategies you can use for brand building with storytelling? How can you measure the impact of your storytelling on your audience?

What you will learn in this episode:

  • How stories create a powerful emotional connection and lasting memory for your brand
  • How to use story to humanize your brand, share its values and mission, and build an engaging community around it
  • How to leverage different platforms for and measure the impact of effective brand storytelling

A little bit about me.

Hi there. I’m Kymberlee.

As a Speaking Strategist and founder of Storytelling School, I’ve had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I’ve seen what works when influencing change and what doesn’t. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That’s why I’m building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people’s lives.

Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You’ll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same.

If you think business owners can’t tell stories or don’t have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There’s no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value.

Now it’s your turn… If you’re ready to become a master storyteller and effect change in our world, you’ve come to the right place.

Want to take your storytelling skills to the next level?

I've got your back!

Learn how to craft a story that will make your brand unforgettable

The Proven 5-step process to captivate any audience


my proven 5-step process for short-form storytelling that you can apply to your stories forever


and craft your own Spotlight Story that you can use in a plethora of scenarios


on where and why to use storytelling in a variety of business situations to become unforgettable


clarity on the most common mistakes storytellers make and learn how to avoid those

...and so much more!

I want to stand out!

The best storytellers are memorable for a reason.

Traver Boehm

2-time TEDx Speaker, Author, Coach, and Founder of the Uncivilized Movement

Mo Barrett

TEDx Speaker, Anecdotist, Connector, Mischief-maker, Retired Military Commander, Keynote Speaker

Katy Stevens

Musician, Performer, Recording Artist, Voice Teacher

Greg Smith

TEDx Youngstown Organizer and Voice Coach, Chairman and CCO of Compco

Than Baardson

Entrepreneur, Speaker, Connector, CEO of Unseen, Humanitarian

Cathy Sommerville

TEDx Speaker, Coach, Advisor, Leader, Author, Vice President


I'm ready to stand out!