This Week’s Episode:
It’s the big day and I’m meeting with my web strategist to present my “works of art”, content-wise. We’re about to relaunch my website and I’ve worked my butt off on the deliverables for him. I know he’s going to have all kinds of praise for me and I can’t wait to hear what he says. He begins our meeting telling me that my content needs a complete overhaul. Wait. What?!? I’ve worked countless hours on this!! He explains that my content is all about me... when instead it needs to be about my audience. Woah.
That reframe has forever changed the point of view of the story my website shares.
Today, I’ve invited my web strategist Chris Foley onto the show to share his wisdom. What does it really mean to have a presence online? What does a sales process look like, and what misconceptions do people have about introducing (or reintroducing) their brands? In this episode, we dive into the story of our online presence and discuss why so many people have such sucky websites, the purpose of your website and establishing an effective web presence, why you might be failing at accurately describing what you do on your site, and so much more.
What you will learn in this episode:
- What immediate concerns you must address on your site right away
- What story your sales process on your website needs to tell
- How to avoid the two biggest blind spots when launching your site
Who is Chris Foley?
At 25 years old, Christopher Foley decided to pack everything and move to Southern California. Seeking fame and fortune, he found a ton of life experience instead. Life took him from the entertainment industries and financial ups and downs to marriage, making France his home for a while, and traveling (enjoying strange foods and foreign language exploration in the meantime) before he grew homesick and returned to Santa Barbara.
Christopher considers himself a compulsive creative at heart. Born in the Boston area, his storytelling craft started early, developed over five decades, and has shined through several disciplines. He’s done musical theater, film photography, and even a bit of tap dancing before earning his degree in video production and radio telecommunications. He’s even had stints as a touring guitar player and music producer.
When the digital revolution came calling, Christopher answered and spent the next 15 years building over 300 websites and helping people tell their stories online. In his view, he serves several roles for his clients: psychologist, ruthless cheerleader, trusted confidant, and oppressive editor among them. So despite the title of web strategist, his work transcends beyond established labels.
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JUNA KOLLMEIERASTROPHYSICIST, TED SPEAKER
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