How Your Authentic Story Can Boost Your Business


This Week’s Episode:

It’s Saturday. I’m having a few laughs and some coffee with friends after kickboxing like we always do.

Grandmaster is with us on this particular Saturday and halfway through my matcha latte sip he looks over at me and says, “Shouldn’t you be getting ready?”

I respond, “Ready for what?”

Grandmaster announces, “You're testing today.”

Wait. What??

Even though I’ve put in the extra time and training in preparation for this moment, I don't feel ready to go out on a mat and test in front of an audience anytime soon. Definitely not today… and most definitely not 20 minutes from now when the testing is set to begin!

I also can’t pass up this opportunity… so I decide to give this test everything I have.

Heart and mind racing, I rush home and put on my uniform (which I find still wet in the washing machine, by the way). Then I zip back to the dojo and have to park several blocks away. On top of all that, when I get out of the car I realize I don’t have any shoes on!

Not having time to do anything about it, I grab my bag of weapons, run down the street barefoot as fast as I can and step onto the Martial Arts mat, wet uniform and all, with one minute left to spare.

That whole experience reinforced a critical lesson I think about to this day: We have the opportunity to trust our training, rise to any occasion and go all in. And my special guest today on the Storytelling School Podcast, Ivan Burev, has done this himself many times over. Ivan goes all in, in everything he does.

Have you ever wondered:

How can finding people you like (who also like you) benefit your business? What misconceptions you might be making right now about your audience? Why is fun critical to your success? If you have, this episode is for you.

Discover the answers to those questions and more as Ivan and I discuss the power in and purpose of being authentically you. You’ll learn how choosing to be yourself affects your energy, the people you attract, and your business; how a varied background adds to your story and life experience; and how a love of disco (and other joyful things) can tie into business success.

What you will learn in this episode:

  • What people actually buy from businesses these days
  • How to discover the right audience for you when starting a new business
  • How to find the attention-grabbing hook to your stories

Who is Ivan?

Ivan Burev isn’t your typical social media guy. In his world, anyone can be an artist without the need for tools other than your brain and phone. His life motto, “When hard work meets fun, it becomes disco!” reflects his belief that hard work and fun can go together.

So Ivan created a place where you can find both. He uses his passion for helping small and medium-sized businesses attain their goals by developing successful digital strategies that increase brand awareness and generate leads. Find him on his website, Funky Business Media, as well as on Facebook and Instagram.

Ready to be unforgettable? Good.


  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember
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