Using the “Special Sauce” of Storytelling to Build Your Brand

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This Week’s Episode:

It’s 2003. I’m sitting in the audience of my first TED event. TED, which stands for Technology, Entertainment and Design, is a once-a-year, invite-only private event in Monterey, CA. 

As I look at the speaker list, I recognize… no one on it. Then I gaze through the descriptions of the talks scheduled--one on nanotech, another on robotics, another on anthropology…

I find myself thinking, “Is this event really for me?” 

These topics have nothing to do with my business, so I’m not sure I even belong here. 

As the speakers begin, one after another, I find myself captivated. Not just with one Talk - with all the Talks. So much so, that the TED experience changes the way I think. 

Listening to those Talks (eighteen a day for five days straight!) exposes me to a cross-pollination of ideas that not only influences how I run my software company, it cements lateral thinking, something critical in both business and storytelling.

Today, I’ve invited a special guest who uses his own special sauce of lateral thinking each day. In this episode, Mike Wald and I talk about the power of stories when it comes to making your business and brand stand out, especially in a crowded market. He provides so many wonderful tips for storytellers and business owners while answering questions like:

Where does the danger lie in researching the market for stories that’ll land with your potential audience? Where do people often have to be corrected in telling the story of their brand? What investment can you make that’ll have people loving your brand?

What you will learn in this episode:

  • How to make stories in your marketing more relatable for your audience
  • How to ethically use data gathering online for storytelling and marketing purposes
  • How to mitigate the risk of turning off your audience with your stories

Who is Mike?

For over 20 years, Oniracom’s Chief Marketing Officer Mike Wald has developed campaigns and launched products for a wide-breadth of verticals. He considers himself a technologist and a futurist with expertise and affection in ecological anthropology which brings a thoughtful, innovative blend of science, tech, and sociology to the company’s work. Since 2018, he has worked on over 50 projects studying hospitality mobility, gentrification patterns, sustainability goal measurement, social listening indicators, and the effect of sharing economies on urban and suburban landscapes.

International governments, mass-focused businesses, and first-mover firms enjoy effective solutions through a wide array of industries and platforms thanks to Mike’s background in driving successful conversions across mixed media. You can see his work everywhere, from Disney movie campaigns to government infrastructure dashboards in Australia.

Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember

You’ll also receive storytelling secrets each week from our show.
One-click unsubscribe if you don't love the free training!

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Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

You’ll also receive storytelling secrets each week from our show.
One-click unsubscribe if you don't love the free training!

Image
Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember
Image
Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

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"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list. She has an uncanny ability to uncover nuance and layers in a story - details often overlooked by the author - and has a deep understanding and connection with the value of well-executed presentation. Working with Kymberlee is more than a journey, it’s a transformative experience."
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JULIAN REEVE

SPEAKER, AUTHOR, FORMER MUSIC DIRECTOR OF HAMILTON
"Kymberlee helped me tremendously in the weeks leading up to my TED talk and afterwards. I have given hundreds of talks to audiences big and small. But the TED stage is a different beast -- every word matters.Kymberlee kept me on point, focused, and she took the time to figure out what my objectives really were and how to get me there. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."
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JUNA KOLLMEIER

ASTROPHYSICIST, TED SPEAKER
"I thought I had public speaking down pat. I've addressed audiences all over the world ranging from 62 to 1000 people. But going into that red circle at TEDx, and connecting with a vastly diverse audience is like moving to another planet. Kymberlee made that move effortless and exciting. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially into the red circle."
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LTC (RET.) SCOTT MANN

GREEN BERET, ENTREPRENEUR, STORYTELLER, TRAINER, COACH, AUTHOR