This Week’s Episode:
Years ago, I’m running my software company and gaining some big advertising agencies as clients.
I think, “All right, I need to learn this industry.” And hey, what better place to start than watching Mad Men? I’m hearing so much about it, so surely it should teach me how the industry works, right?
I start watching the show to understand the mindset of an advertising professional. And what do I learn?
Yes, some of those themes on the show are actually spot-on, but being an award-winning creative in the advertising world doesn’t come easy.
I have a ton of respect for those who can come up with such original and memorable content including my special guest today, Arthur Vibert, who not only has won numerous awards, he also knows how to tell a good story!
Why do you bond with the businesses you love? What mistakes can you make when you start incorporating stories into your business advertising? How do the stories you hear and tell yourself and others as you age influence how you continue to live life in your twilight years? Arthur and I get into that and so much more on today’s show!
What you will learn in this episode:
- How storytelling influences advertising success
- How to develop a “natural” storytelling ability
- How ageism plays into storytelling
Who is Arthur Vibert?
Throughout his rich and varied career, Arthur Vibert has had the pleasure of working in the advertising industry in New York, Chicago, San Francisco, and London. He co-created the Max Headroom campaign for Coca-Cola, the Saturn “Launch” campaign for the Saturn car’s introduction, and has worked with BMW, Levi’s, and many more. In addition, his work in video production includes collaborations with the likes of Mozilla and Apple.
Currently working as a commercial director and video producer, Arthur more recently has added writing and coaching (and soon, podcasting) to his repertoire. And for the past few years, he has helped creative people aged 40 and up deal with the realities of aging in a culture ill-equipped to understand what to do with them. You can find and follow him on his website and on LinkedIn.
Links & Resources
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JULIAN REEVESPEAKER, AUTHOR, FORMER MUSIC DIRECTOR OF HAMILTON
JUNA KOLLMEIERASTROPHYSICIST, TED SPEAKER
LTC (RET.) SCOTT MANNGREEN BERET, ENTREPRENEUR, STORYTELLER, TRAINER, COACH, AUTHOR