Why Brevity is a Storytelling Superpower

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This Week’s Episode:

I’m getting buzzed with a text message from my friend Mike. 

Kymberlee, you’ve got to check out this newsletter!

My inbox is already overflowing, so the last thing I need is another newsletter on my to-read list. Thanks for thinking of me, I let Mike know.

This is different! It’s micro content which is exactly how you teach. 

He knows I’m always talking about short-form storytelling and how it’s a superpower.

So I check this must-see newsletter out. And wow! Not only do I read the entire thing in just a few minutes, the content is riveting, incredibly valuable, and actionable. Plus, I find myself chomping at the bit to put into practice what I’m reading right then.

In this week’s episode on the Storytelling School Podcast, I speak with the man behind that incredible newsletter content. Eddie Shleyner is a copywriter, marketer, storyteller, and one of the only newsletter writers in my inbox that I make sure to read every single time. So if you’re curious to know:

Besides story, what are the other elements that make up a micro article? Why does storytelling work so well in copywriting? Why does vivid imagery in writing have such a powerful influence on people?

Then tune in as you hear about the power of realism in writing, vivid imagery from a dentist that makes a lesson really stick in the mind, and how Breaking Bad and Raymond Carver’s short story “Cathedral” demonstrate some of the most popular and effective storytelling techniques out there.

What you will learn in this episode:

  • How to cut out extra, unnecessary detail in your stories
  • Why opening in the middle is the best way to start a story
  • What “zero endings” are and their purpose in storytelling

Who is Eddie?

Eddie Shleyner is the founder of Very Good Copy (VGC), a blog and newsletter about copywriting and creativity. He used to serve as the former Copy Chief at G2.com for three years where he worked with a world-class marketing team. He was even named “Marketing MVP of the Year” for the company shortly before it announced its Series D $1.1 billion funding valuation in June 2021.

Eddie left G2 to continue building VGC which has over 33,000 subscribers and garners approximately 100 more per day. Earlier this year, VGC won HackerNoon’s “Email Newsletter of the Year” award and was voted a “Top Voice” in Marketing and Advertising on LinkedIn. He’s also written copywriting columns for HubSpot, Forbes, and Hootsuite and is a guest lecturer at Boston University.

Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember

You’ll also receive storytelling secrets each week from our show.
One-click unsubscribe if you don't love the free training!

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Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

You’ll also receive storytelling secrets each week from our show.
One-click unsubscribe if you don't love the free training!

Image
Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember
Image
Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

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"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list. She has an uncanny ability to uncover nuance and layers in a story - details often overlooked by the author - and has a deep understanding and connection with the value of well-executed presentation. Working with Kymberlee is more than a journey, it’s a transformative experience."
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JULIAN REEVE

SPEAKER, AUTHOR, FORMER MUSIC DIRECTOR OF HAMILTON
"Kymberlee helped me tremendously in the weeks leading up to my TED talk and afterwards. I have given hundreds of talks to audiences big and small. But the TED stage is a different beast -- every word matters.Kymberlee kept me on point, focused, and she took the time to figure out what my objectives really were and how to get me there. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."
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JUNA KOLLMEIER

ASTROPHYSICIST, TED SPEAKER
"I thought I had public speaking down pat. I've addressed audiences all over the world ranging from 62 to 1000 people. But going into that red circle at TEDx, and connecting with a vastly diverse audience is like moving to another planet. Kymberlee made that move effortless and exciting. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially into the red circle."
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LTC (RET.) SCOTT MANN

GREEN BERET, ENTREPRENEUR, STORYTELLER, TRAINER, COACH, AUTHOR