This Week’s Episode:
I’m getting buzzed with a text message from my friend Mike.
Kymberlee, you’ve got to check out this newsletter!
My inbox is already overflowing, so the last thing I need is another newsletter on my to-read list. Thanks for thinking of me, I let Mike know.
This is different! It’s micro content which is exactly how you teach.
He knows I’m always talking about short-form storytelling and how it’s a superpower.
So I check this must-see newsletter out. And wow! Not only do I read the entire thing in just a few minutes, the content is riveting, incredibly valuable, and actionable. Plus, I find myself chomping at the bit to put into practice what I’m reading right then.
In this week’s episode on the Storytelling School Podcast, I speak with the man behind that incredible newsletter content. Eddie Shleyner is a copywriter, marketer, storyteller, and one of the only newsletter writers in my inbox that I make sure to read every single time. So if you’re curious to know:
Besides story, what are the other elements that make up a micro article? Why does storytelling work so well in copywriting? Why does vivid imagery in writing have such a powerful influence on people?
Then tune in as you hear about the power of realism in writing, vivid imagery from a dentist that makes a lesson really stick in the mind, and how Breaking Bad and Raymond Carver’s short story “Cathedral” demonstrate some of the most popular and effective storytelling techniques out there.
What you will learn in this episode:
- How to cut out extra, unnecessary detail in your stories
- Why opening in the middle is the best way to start a story
- What “zero endings” are and their purpose in storytelling
Who is Eddie?
Eddie Shleyner is the founder of Very Good Copy (VGC), a blog and newsletter about copywriting and creativity. He used to serve as the former Copy Chief at G2.com for three years where he worked with a world-class marketing team. He was even named “Marketing MVP of the Year” for the company shortly before it announced its Series D $1.1 billion funding valuation in June 2021.
Eddie left G2 to continue building VGC which has over 33,000 subscribers and garners approximately 100 more per day. Earlier this year, VGC won HackerNoon’s “Email Newsletter of the Year” award and was voted a “Top Voice” in Marketing and Advertising on LinkedIn. He’s also written copywriting columns for HubSpot, Forbes, and Hootsuite and is a guest lecturer at Boston University.
Links & Resources
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JULIAN REEVESPEAKER, AUTHOR, FORMER MUSIC DIRECTOR OF HAMILTON
JUNA KOLLMEIERASTROPHYSICIST, TED SPEAKER
LTC (RET.) SCOTT MANNGREEN BERET, ENTREPRENEUR, STORYTELLER, TRAINER, COACH, AUTHOR