How Generational Storytelling Impacts Culture

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This Week’s Episode:

How do you go from a start-up business by a young, orphaned boy to an organization that takes care of each other like family, three generations later? My guest today, Greg Smith, is a 3rd generation business owner and quite the storyteller. In this episode, he talks about inheriting a business begun by his grandfather over 67 years ago, a $300,000 mistake, caught just in time, that turned out well for the company in the long-run, and so much more.

Greg and I explore questions such as: How has story played a role in the culture of his entire organization? How can telling stories help in fundraising? And what’s a significant lesson you can put into action immediately?

What you will learn in this episode:

  • How storytelling fits into legacy and culture
  • Why timing is critical no matter the situation
  • How you can be vulnerable yet not afraid

Who is Greg?

Greg Smith was born into an entrepreneurial family in Youngstown, Ohio, where he first learned about leadership from his grandfather’s and father’s stewardship of the family business. He watched as they successfully managed a diverse workforce in both good and bad economic times. Now, he serves as the Chairman of the Board and Chief Culture Officer at the steel products company his grandfather founded.

Also, Greg is an accomplished TEDx speaker and author of Speak Like a Pro without Looking Like a Jack@$$. His education includes a Bachelor’s degree in Business and Marketing from Miami University and a Masters in Business Administration in Strengths Leadership from the University of Nebraska-Lincoln/Gallup University. He’s currently a communications doctoral student at Liberty University.

Greg loves helping people make a more significant impact on leadership and communication. He believes in and studies best practices in communication, having been personally coached by several industry leaders. For him, authentic leaders must communicate clearly and persuasively if they hope to inspire outstanding achievement.

Outside of the family business, he enjoys coaching others on public speaking and is a business collaboration catalyst with specialties in personal/team development and leadership expertise. He has served three years as an instructor in the School of Communication at Youngstown State University. Currently, Greg resides in Ohio with his wife, Nancy, and four kids.

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Links & Resources

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Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

You’ll also receive storytelling secrets each week from our show.
One-click unsubscribe if you don't love the free training!

Image
Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember
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Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

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"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list. She has an uncanny ability to uncover nuance and layers in a story - details often overlooked by the author - and has a deep understanding and connection with the value of well-executed presentation. Working with Kymberlee is more than a journey, it’s a transformative experience."
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JULIAN REEVE

SPEAKER, AUTHOR, EX MUSIC DIRECTOR OF HAMILTON
"Kymberlee helped me tremendously in the weeks leading up to my TED talk and afterwards. I have given hundreds of talks to audiences big and small. But the TED stage is a different beast -- every word matters.Kymberlee kept me on point, focused, and she took the time to figure out what my objectives really were and how to get me there. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."
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JUNA KOLLMEIER

ASTROPHYSICIST, TED SPEAKER
"I thought I had public speaking down pat. I've addressed audiences all over the world ranging from 62 to 1000 people. But going into that red circle at TEDx, and connecting with a vastly diverse audience is like moving to another planet. Kymberlee made that move effortless and exciting. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially into the red circle."
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LTC (RET.) SCOTT MANN

GREEN BERET, ENTREPRENEUR, STORYTELLER, TRAINER, COACH, AUTHOR