This Week’s Episode:
When you think of storytelling, scientific studies and analyses aren’t necessarily the first things that come to mind. So how can we capture audiences' attention when we have extensive data to present? My guest today Rachel Lincoln Sarnoff is a pro at communicating the story behind scientific research that is dear to her heart. Her life’s work is in amplifying impact, and storytelling has played a huge role in her professional projects on a worldwide basis. She teases the story out of information to get people to pay attention to important causes.
In this episode, Rachel and I discuss the effectiveness of using stories for communicating issues at scale. How can story come into play when you’re looking at an issue and want to increase awareness of it to encourage change? What is one of the best ways to influence people to do something so that change actually happens? We answer all of these questions...plus, you’ll see exactly why storytelling can create ripple effects that change the world. Get ready, because we’re going deep on some important topics today!
What you will learn in this episode:
- How stories can stir action to change the world
- Why words are unnecessary to be a storyteller
- How to purposefully use story to highlight urgency
Who is Rachel Lincoln Sarnoff?
Rachel Lincoln Sarnoff is a thought leader, creative writer, speaker, and former journalist who emphasizes climate and conservation, among other things, in her marketing and communications expertise. She assists in finding solutions that benefit people and the planet while still producing profit. Currently working as a communications and sustainability consultant, she intuitively understands how storytelling connects with causes to magnify impact.
As a sustainability expert, Rachel has gained recognition by appearing on The Today Show and CNN Headline News and being featured in Newsweek and U.S. News & World Report. In addition, the 5 Gyres Institute received a special consultative status with the U.N. Economic and Social Council under her leadership as its former Executive Director.
All of her experience has influenced her writing as well. Rachel has written for Organic Spa, Mommy Greenest, and Women’s Wear Daily and serves as an associate fiction editor at the Northwest Review. She’s also currently pursuing an MFA through the low-residency program at Pacific University.
Links & Resources
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