Why Stories Amplify Impact

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This Week’s Episode:

When you think of storytelling, scientific studies and analyses aren’t necessarily the first things that come to mind. So how can we capture audiences' attention when we have extensive data to present? My guest today Rachel Lincoln Sarnoff is a pro at communicating the story behind scientific research that is dear to her heart. Her life’s work is in amplifying impact, and storytelling has played a huge role in her professional projects on a worldwide basis. She teases the story out of information to get people to pay attention to important causes.

In this episode, Rachel and I discuss the effectiveness of using stories for communicating issues at scale. How can story come into play when you’re looking at an issue and want to increase awareness of it to encourage change? What is one of the best ways to influence people to do something so that change actually happens? We answer all of these questions...plus, you’ll see exactly why storytelling can create ripple effects that change the world. Get ready, because we’re going deep on some important topics today!

What you will learn in this episode:

  • How stories can stir action to change the world
  • Why words are unnecessary to be a storyteller
  • How to purposefully use story to highlight urgency

Who is Rachel Lincoln Sarnoff?

Rachel Lincoln Sarnoff is a thought leader, creative writer, speaker, and former journalist who emphasizes climate and conservation, among other things, in her marketing and communications expertise. She assists in finding solutions that benefit people and the planet while still producing profit. Currently working as a communications and sustainability consultant, she intuitively understands how storytelling connects with causes to magnify impact.

As a sustainability expert, Rachel has gained recognition by appearing on The Today Show and CNN Headline News and being featured in Newsweek and U.S. News & World Report. In addition, the 5 Gyres Institute received a special consultative status with the U.N. Economic and Social Council under her leadership as its former Executive Director.

All of her experience has influenced her writing as well. Rachel has written for Organic Spa, Mommy Greenest, and Women’s Wear Daily and serves as an associate fiction editor at the Northwest Review. She’s also currently pursuing an MFA through the low-residency program at Pacific University.

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Links & Resources

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Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

You’ll also receive storytelling secrets each week from our show.
One-click unsubscribe if you don't love the free training!

Image
Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

  • Increase your confidence
  • Build trust with prospects - fast
  • Stand out against competition
  • Captivate your audience
  • Be the one they remember
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Ready to be unforgettable? Good.

FREE TRAINING: LEARN THE #1 MOST IMPORTANT TOOL THAT YOU NEED TO SUCCEED

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"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list. Her approach to storytelling is game changing."
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JULIAN REEVE
TEDx Speaker, Author,
Ex-Music Director of HAMILTON

"Kymberlee -- a veteran of the TED community -- helped me tremendously in the weeks leading up to my {TED} talk and afterwards. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."
Image

JUNA KOLLMEIER
Astrophysicist,
TED Speaker

"...Going into that red circle at TEDx...Kymberlee made that move effortless and exciting. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially into the red circle."
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LTC (Ret.) SCOTT MANN
Green Beret, Entrepreneur,
Trainer, TEDx Speaker

"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list. Her approach to storytelling is game changing."
Image

JULIAN REEVE
TEDx Speaker, Author, Ex-Music Director of HAMILTON

"Kymberlee -- a veteran of the TED community -- helped me tremendously in the weeks leading up to my {TED} talk and afterwards. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."
Image

JUNA KOLLMEIER
Astrophysicist, TED Speaker

"...Going into that red circle at TEDx...Kymberlee made that move effortless and exciting. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially into the red circle."
Image

LTC (Ret.) SCOTT MANN
Green Beret, Entrepreneur, Trainer, TEDx Speaker