How to Create the Story You Want to Be Told


This Week’s Episode:

JLo and John Legend. HBO and CNN. Entertainment Tonight and The Voice. What do these people, companies and shows all have in common? Dean McFlicker, that’s what! My guest on this episode of the Storytelling School Podcast is an award-winning producer and director and he has been involved with all of the above in one capacity or another. He’s here today to take us behind the curtain and dig into the world of story through the lens of brand, whether it’s a personal, a show, or a business brand.

What can you add to a story to make it even more relatable and enjoyable? Why is it so vital for the tone of the story you tell in your marketing and your business brand to match? We get into all that as well as finding inspiration for stories, re-inventing yourself into a new story, and using your environment as a prompt for storytelling. Plus, Dean reveals his five essential elements to apply to bring great stories to life.

So much goodness awaits you, so tune in and enjoy the mike drop moments (there are several in this episode!) and stories involving Minions, Avril Lavigne, Lady Gaga, and even dressed-up trophies along the way.

What you will learn in this episode:

  • Why every business needs a story
  • How to find the deeper truth to your story
  • What five elements to include for great storytelling

Who is Dean?

Dean McFlicker is an award-winning producer and director responsible for productions with some of the world’s biggest stars across the music and television industries. He has produced for HBO, CNN, NBC, Entertainment Tonight, E! NewsDaily, and Good Morning America. As an marketing producer, he’s been at the head of campaigns for The Olympic Games and shows like The Golden Globes, Survivor, The Blacklist, Star Trek Enterprise, The West Wing, and more. Additionally, his resume includes producing events with Dolly Parton, directing John Legend and JLo in Super Bowl ads, and creating hit shows with Minions.

Dean has made his mark on Broadway with choreographing shows like Sha*Bang and Gypsy of the Year and producing at studios such as Studio 54, The Palladium, Universal Amphitheater, Royce Hall, and Wilshire Theater. On the stage, he’s worked with the likes of Lady Gaga, Tina Turner, Prince, Ray Charles, The Temptations, The Pointer Sisters, Barry Manilow, and others on dozens of music videos, concerts, and other international events.

He’s also among Hollywood’s elite marketing experts. As NBC’s Senior Vice President of Promotional Programming, he launched countless TV shows that went on to become huge hits such as This is Us, The Biggest Loser, America’s Got Talent, Friday Night Lights, and all of the network’s live musicals.

Dean brings all of his experience and expertise to his role as a speaker and brand storytelling expert for businesses. In his problem-solving method “Producer’s Perspective”, he shares techniques from the entertainment world and translates them into practical tools for any industry in the business world. His work focuses on refining a brand’s story and finding an ideal place for the business in our fast-evolving media landscape.


Links & Resources

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"Storytelling is an art form - and Kymberlee Weil is the master! I’ve been fortunate enough to work with some of the most talented creatives in the world, and Kymberlee is close to the top of that list. She has an uncanny ability to uncover nuance and layers in a story - details often overlooked by the author - and has a deep understanding and connection with the value of well-executed presentation. Working with Kymberlee is more than a journey, it’s a transformative experience."


"Kymberlee helped me tremendously in the weeks leading up to my TED talk and afterwards. I have given hundreds of talks to audiences big and small. But the TED stage is a different beast -- every word matters.Kymberlee kept me on point, focused, and she took the time to figure out what my objectives really were and how to get me there. She is a true master of her trade and I am extremely grateful to have had the opportunity to work with and learn from her."


"I thought I had public speaking down pat. I've addressed audiences all over the world ranging from 62 to 1000 people. But going into that red circle at TEDx, and connecting with a vastly diverse audience is like moving to another planet. Kymberlee made that move effortless and exciting. As a former Green Beret, I have followed a lot of quality leaders and coaches, and I would follow Kymberlee anywhere… Especially into the red circle."